PAMM Will Launch its First-Ever Augmented Reality Exhibition During Miami Art Week Featuring Works by Miami-based Artist Felice Grodin

The Augmented Reality experience is part of the pilot project made possible by a generous grant from the John S. and James L. Knight Foundation

MIAMI – November 28, 2017 – Pérez Art Museum Miami (PAMM) will launch its first-ever Augmented Reality (AR) exhibition featuring works by Miami-based artist Felice Grodin during Art Week in December. Felice Grodin: Invasive Species is a virtually interactive, digital exhibition of commissioned works that employs the technology of augmented reality (AR), and is accessible to visitors using iOS devices in PAMM’s outdoor areas and in the Padma and Raj Vattikuti Learning Theatre on the museum’s first floor. This AR project is made possible thanks to a generous grant from the John S. and James L. Knight Foundation. Starting Tuesday, December 5, visitors to the museum will be able to experience Grodin’s digital artworks, brought to life using the PAMM app, which is powered by Cuseum.

Influenced by geophilosophy—a field of thought shaped by Gilles Deleuze and Félix Guattari that analyzes the relationship between physical and mental territories—Grodin draws on her training as an architect to explore the mutable within landscape, architecture, and her urban surroundings. Felice Grodin: Invasive Species interacts with PAMM’s architecture, evolving and transforming the museum’s environment for the duration of the exhibition.

Featuring a total of four digital works, the show launches with two AR site-specific works—Mezzbug and Terrafish (both 2017)—that engage with and virtually enhance the museum’s building. In Terrafish, Grodin overlaps PAMM’s hanging gardens on the waterfront terrace with the translucent body of a digital species she created, which is suggestive of nonnative jellyfish found in South Florida waters. By drawing on the destructive impact of invasive species and creating a new digital environment, Grodin highlights the transformative and unstable state of our ecosystem, speculating a not-so-distant future affected by climate change and overtaken by uncanny creatures.

As part of the ongoing exhibition, PAMM will launch a third digital artwork by Grodin using AR on the PAMM app during the museum’s upcoming Community Night: Tech Takeover in January 2018, and a fourth work will be made available in spring of 2018. Grodin’s work is being produced into digital renderings using Apple’s augmented reality platform called ARKit and can be viewed via the PAMM app, which is powered by Cuseum, starting December 5, 2017 through April 2018.

“As a 21st century museum, PAMM seeks to reinforce the idea of the museum as a place for experimentation and a laboratory for ideas,” said PAMM Director Franklin Sirmans. “We are grateful for the support of Knight Foundation in allowing PAMM to experiment and implement this cutting-edge technology meant to enhance, refine, and further our mission: to enable visitors of all ages and backgrounds and to interact with the most progressive visual arts of our time.”

Knight Foundation’s generous grant and mentorship through the development of this project allowed PAMM to explore the use of augmented reality in the museum space and engage in a larger discussion about the intersection of technology and contemporary art. The funding is part of a Knight Foundation initiative to help museums better meet new community demands and use digital tools to thoughtfully involve visitors in compelling experiences and conversations surrounding art.

“People want their art experiences to be personalized, interactive and shareable, just as they expect of everything else in their daily lives,” said Victoria Rogers, vice president for arts at Knight Foundation. “Museums need to continue to make this cultural shift, engaging visitors on-site and on-line with their collections in innovative ways. We hope funding from Knight Foundation can help fuel the process, so that PAMM and other institutions can continue to be vibrant centers of community life.”

“It's been thrilling to collaborate with Pérez Art Museum Miami and Felice Grodin to create an experience leveraging one of the most exciting new technologies,” said Cuseum CEO Brendan Ciecko. “Augmented reality opens up a whole new world for creative, artistic, and educational pursuits – we look forward to the evolution of Felice Grodin: Invasive Species in the weeks and months to come.”

Visitors’ firsthand experience and feedback during Art Week will also be part of the AR exhibition, incorporated into this beta stage of the year-long pilot project which will assist in further refinement.

This augmented reality pilot program is one of multiple technology initiatives PAMM has rolled out in 2017, including the hiring of a full-time digital journalist—a first of its kind position—and the recent launch of the PAMM App, which enriches the visitor experience with multimedia content, video, and audio tours.

For more information on the project, exclusive interviews, and behind-the-scenes videos, visit http://pamm.org/ar.

Felice Grodin: Invasive Species is an augmented reality exhibition that can be viewed via the PAMM app, which is available for free from the App Store on iPhone or iPad iOS 11.0 or later.

Compatible with iPhone 6s, iPhone SE, iPad Pro, and newer. The museum is working to provide AR tours to those visitors who do not have access to an iOS device.

Organization and Support
Felice Grodin: Invasive Species is organized by PAMM Assistant Curator Jennifer Inacio, managed by PAMM AR + Art Project Manager Monica Mesa, and supervised by PAMM Deputy Director of Marketing and Public Engagement Christina Boomer Vazquez. The program is made possible by generous funding and mentorship from Knight Foundation.

About Felice Grodin
Felice Grodin is an artist with a background in architecture. Her practice focuses on the speculative integration of art and design by developing strategies for modeling our present conditions and making meaningful imprints upon them. Through ArtCenter/South Florida and the Bureau for Cultural Strategies (BUX), she is currently participating in the fellowship The Recalibrated Institution, a laboratory for developing and testing intelligences that address emerging and long-term systemic challenges. In addition, she is a member of the collaborative A.S.T. (Alliance of the Southern Triangle), an initiative exploring how artistic and cultural possibilities can be reimagined in light of climate change and political volatility by leveraging the dynamics already in process. She has also contributed essays to various publications including The Miami Rail. She obtained her Bachelor of Architecture from Tulane University, where her thesis was a recipient of the Thomas J. Lupo Award for Metropolitan Studies, and her Master of Architecture with Distinction from Harvard University.

About Pérez Art Museum Miami
Pérez Art Museum Miami (PAMM) promotes artistic expression and the exchange of ideas, advancing public knowledge and appreciation of art, architecture and design, and reflecting the diverse community of its pivotal geographic location at the crossroads of the Americas. A 33-year-old South Florida institution formerly known as Miami Art Museum (MAM), Pérez Art Museum Miami opened a new building, designed by world-renowned architects Herzog & de Meuron, in Downtown Miami’s Museum Park on December 4, 2013. The facility is a state-of-the-art model for sustainable museum design and progressive programming and features 200,000 square feet of indoor and outdoor program space with flexible galleries; shaded outdoor verandas; a waterfront restaurant and bar; a museum shop; and an education center with a library, media lab and classroom spaces. For more information, please visit www.pamm.org, find us on Facebook (facebook.com/perezartmuseummiami), or follow us on Instagram/Twitter (@pamm).

###

Accredited by the American Alliance of Museums, Pérez Art Museum Miami (PAMM) is sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs, and the Florida Council on Arts and Culture. Support is provided by the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Mayor and Board of County Commissioners. Additional support is provided by the City of Miami and the Miami OMNI Community Redevelopment Agency (OMNI CRA). Pérez Art Museum Miami is an accessible facility. All contents ©Pérez Art Museum Miami. All rights reserved.

PAMM boiler plate logos